transforming Complex
transforming Complex
transforming Complex
problems Into elegant &
problems Into elegant &
problems Into elegant &
Intuitive solutions
Intuitive solutions
Intuitive solutions
Based in Toronto, Canada.
Working Worldwide.
Based in Toronto, Canada.
Working Worldwide.
Full-stack product designer shaping
thoughtful digital experiences.
Full-stack product designer shaping
thoughtful digital experiences.
About Me
Hi there, I’m Brendan. I design clean, intuitive, human-centered experiences across native mobile, web, and wearable products. I’ve worked with startups from Seed to Series F, often partnering directly with founders to bring 0→1 ideas to life. On the side, I consult with early-stage teams, tinker with AI, and create satirical app concepts to keep things interesting.
75+
Projects Shipped
75+
Projects Shipped
75+
Projects Shipped
75+
Projects Shipped
6+
Years of Experience
6+
Years of Experience
6+
Years of Experience
6+
Years of Experience
PORTFOLIO
fEATURED WORK
Founding Designer
Founding Designer
Founding Designer
Train Fitness
Train Fitness
Train Fitness
Senior Product Designer
Train Fitness
Train Fitness
Train Fitness
Senior Product Designer
Train Fitness
Train Fitness
Train Fitness
Senior Product Designer
Product Designer II
Product Designer II
Product Designer II
Principal Designer
Train Fitness
Train Fitness
Train Fitness
Senior Product Designer
Train Fitness
Train Fitness
Train Fitness
Senior Product Designer
Product Designer II
Product Designer II
Baselane
Baselane
Baselane
Senior Product Designer
Baselane
Baselane
Baselane
Senior Product Designer
Lead Designer
Lead Designer
Baselane
Baselane
Baselane
Senior Product Designer
Baselane
Baselane
Baselane
Senior Product Designer
Baselane
Baselane
Baselane
Senior Product Designer
Lead Designer
Lead Designer
Lead Designer
Services
WHAT I DO
UI DESIGN
Native mobile (iOS & Android)
Responsive web
Design systems
Wireframing
Rapid prototyping
Interaction design
UI DESIGN
Native mobile (iOS & Android)
Responsive web
Design systems
Wireframing
Rapid prototyping
Interaction design
UI DESIGN
Native mobile (iOS & Android)
Responsive web
Design systems
Wireframing
Rapid prototyping
Interaction design
UI DESIGN
Native mobile (iOS & Android)
Responsive web
Design systems
Wireframing
Rapid prototyping
Interaction design
UX DESIGN
User flows
Journey mapping
Landscaping
User interviews
Heuristics
Copywriting
UX DESIGN
User flows
Journey mapping
Landscaping
User interviews
Heuristics
Copywriting
UX DESIGN
User flows
Journey mapping
Landscaping
User interviews
Heuristics
Copywriting
UX DESIGN
User flows
Journey mapping
Landscaping
User interviews
Heuristics
Copywriting
DESIGN AUDIT
Visual design audit
Usability review
Heuristics evaluation
First-use analysis
IA review
Prioritized report
DESIGN AUDIT
Visual design audit
Usability review
Heuristics evaluation
First-use analysis
IA review
Prioritized report
DESIGN AUDIT
Visual design audit
Usability review
Heuristics evaluation
First-use analysis
IA review
Prioritized report
DESIGN AUDIT
Visual design audit
Usability review
Heuristics evaluation
First-use analysis
IA review
Prioritized report
PRODUCT STRATEGY
Design discovery
MVP scoping
Feature ideation
Opportunity mapping
User personas
Pitch decks
PRODUCT STRATEGY
Design discovery
MVP scoping
Feature ideation
Opportunity mapping
User personas
Pitch decks
PRODUCT STRATEGY
Design discovery
MVP scoping
Feature ideation
Opportunity mapping
User personas
Pitch decks
PRODUCT STRATEGY
Design discovery
MVP scoping
Feature ideation
Opportunity mapping
User personas
Pitch decks
Testimonials
DON'T JUST TAKE MY WORD
01
" Brendan brings a value-added perspective backed by deep industry experience. His assistance at Binit has been instrumental in helping us boil our UX down to core fundamentals. No assumptions, just basic principles. "
Borut Grgic
Founder & CEO of Binit
01
" Brendan brings a value-added perspective backed by deep industry experience. His assistance at Binit has been instrumental in helping us boil our UX down to core fundamentals. No assumptions, just basic principles. "
Borut Grgic
Founder & CEO of Binit
01
" Brendan brings a value-added perspective backed by deep industry experience. His assistance at Binit has been instrumental in helping us boil our UX down to core fundamentals. No assumptions, just basic principles. "
Borut Grgic
Founder & CEO of Binit
01
" Brendan brings a value-added perspective backed by deep industry experience. His assistance at Binit has been instrumental in helping us boil our UX down to core fundamentals. No assumptions, just basic principles. "
Borut Grgic
Founder & CEO of Binit
02
" Brendan is our go-to designer for any request, big or small. Whether it's cleaning up an existing concept or helping us come up with something from scratch, we can always count on fast turn-arounds and top quality work. "
Mats Terwiesch
Founder of HYBRD
02
" Brendan is our go-to designer for any request, big or small. Whether it's cleaning up an existing concept or helping us come up with something from scratch, we can always count on fast turn-arounds and top quality work. "
Mats Terwiesch
Founder of HYBRD
02
" Brendan is our go-to designer for any request, big or small. Whether it's cleaning up an existing concept or helping us come up with something from scratch, we can always count on fast turn-arounds and top quality work. "
Mats Terwiesch
Founder of HYBRD
02
" Brendan is our go-to designer for any request, big or small. Whether it's cleaning up an existing concept or helping us come up with something from scratch, we can always count on fast turn-arounds and top quality work. "
Mats Terwiesch
Founder of HYBRD
03
" I had the pleasure of managing Brendan directly at PUSH and WHOOP, and his great attitude and timely delivery made him a great teammate. He was a great communicator and was bought in to every project. Brendan was a joy to work with, and the whole team appreciated his positive presence. "
Rami Alhamad
Founder of PUSH & Alma
03
" I had the pleasure of managing Brendan directly at PUSH and WHOOP, and his great attitude and timely delivery made him a great teammate. He was a great communicator and was bought in to every project. Brendan was a joy to work with, and the whole team appreciated his positive presence. "
Rami Alhamad
Founder of PUSH & Alma
03
" I had the pleasure of managing Brendan directly at PUSH and WHOOP, and his great attitude and timely delivery made him a great teammate. He was a great communicator and was bought in to every project. Brendan was a joy to work with, and the whole team appreciated his positive presence. "
Rami Alhamad
Founder of PUSH & Alma
03
" I had the pleasure of managing Brendan directly at PUSH and WHOOP, and his great attitude and timely delivery made him a great teammate. He was a great communicator and was bought in to every project. Brendan was a joy to work with, and the whole team appreciated his positive presence. "
Rami Alhamad
Founder of PUSH & Alma
04
" During my time as Brendan's manager, I valued his ability to translate complex data into clear and concise user experiences. His design work brought clarity to our product, making sophisticated fitness metrics accessible to all members of the WHOOP community. Brendan maintained a positive attitude during a fast-paced environment and showed genuine passion for improving the experience over time. "
Devo Frohne
Design Leader
04
" During my time as Brendan's manager, I valued his ability to translate complex data into clear and concise user experiences. His design work brought clarity to our product, making sophisticated fitness metrics accessible to all members of the WHOOP community. Brendan maintained a positive attitude during a fast-paced environment and showed genuine passion for improving the experience over time. "
Devo Frohne
Design Leader
04
" During my time as Brendan's manager, I valued his ability to translate complex data into clear and concise user experiences. His design work brought clarity to our product, making sophisticated fitness metrics accessible to all members of the WHOOP community. Brendan maintained a positive attitude during a fast-paced environment and showed genuine passion for improving the experience over time. "
Devo Frohne
Design Leader
04
" During my time as Brendan's manager, I valued his ability to translate complex data into clear and concise user experiences. His design work brought clarity to our product, making sophisticated fitness metrics accessible to all members of the WHOOP community. Brendan maintained a positive attitude during a fast-paced environment and showed genuine passion for improving the experience over time. "
Devo Frohne
Design Leader
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