I help teams
I help teams
I help teams
SHIP PRODUCTS
SHIP PRODUCTS
SHIP PRODUCTS
WITH CONFIDENCE.
WITH CONFIDENCE.
WITH CONFIDENCE.
Based in Toronto, Canada
Pushing pixels since 2019
About Me
Hi there, I’m Brendan. I design clean, intuitive, human-centered experiences across native mobile, web, and wearable products. I’ve worked with startups from Seed to Series F, often partnering directly with founders to bring 0→1 ideas to life. On the side, I consult with early-stage teams, tinker with AI, and create satirical app concepts to keep things interesting.
75+
Projects Shipped
75+
Projects Shipped
75+
Projects Shipped
75+
Projects Shipped
30+
Happy Clients
30+
Happy Clients
30+
Happy Clients
30+
Happy Clients
6+
Years of Experience
6+
Years of Experience
6+
Years of Experience
6+
Years of Experience
Process
HOW I WORK
ALIGN
I start by understanding your product, goals, audience, and current challenges. Whether you’re building from scratch or refining what’s already live, we’ll align on priorities, scope, and how I can best support.
01
ASSESS & EXPLORE
This phase may include reviewing existing designs, identifying opportunities, or mapping out key flows and product requirements. For new products, we focus on MVP definition; for existing ones, we focus on pain points and opportunities to improve.
02
DESIGN & REFINE
This is where ideas take shape. I’ll explore directions, design the core flows, and polish the details until it clicks. Clean UI, smart UX, and a clear system your team can grow with.
03
ITERATE
Design is a dialogue. We'll review, test, and refine together — making sure what we’re building is both functional and aligned with your vision.
04
HANDOFF & SUPPORT
Ship with confidence. You’ll get clean, organized design files, annotated and ready for dev. I can also support implementation, QA, or post-launch polish as needed.
05
ALIGN
I start by understanding your product, goals, audience, and current challenges. Whether you’re building from scratch or refining what’s already live, we’ll align on priorities, scope, and how I can best support.
01
ASSESS & EXPLORE
This phase may include reviewing existing designs, identifying opportunities, or mapping out key flows and product requirements. For new products, we focus on MVP definition; for existing ones, we focus on pain points and opportunities to improve.
02
DESIGN & REFINE
This is where ideas take shape. I’ll explore directions, design the core flows, and polish the details until it clicks. Clean UI, smart UX, and a clear system your team can grow with.
03
ITERATE
Design is a dialogue. We'll review, test, and refine together — making sure what we’re building is both functional and aligned with your vision.
04
HANDOFF & SUPPORT
Ship with confidence. You’ll get clean, organized design files, annotated and ready for dev. I can also support implementation, QA, or post-launch polish as needed.
05
ALIGN
I start by understanding your product, goals, audience, and current challenges. Whether you’re building from scratch or refining what’s already live, we’ll align on priorities, scope, and how I can best support.
01
ASSESS & EXPLORE
This phase may include reviewing existing designs, identifying opportunities, or mapping out key flows and product requirements. For new products, we focus on MVP definition; for existing ones, we focus on pain points and opportunities to improve.
02
DESIGN & REFINE
This is where ideas take shape. I’ll explore directions, design the core flows, and polish the details until it clicks. Clean UI, smart UX, and a clear system your team can grow with.
03
ITERATE
Design is a dialogue. We'll review, test, and refine together — making sure what we’re building is both functional and aligned with your vision.
04
HANDOFF & SUPPORT
Ship with confidence. You’ll get clean, organized design files, annotated and ready for dev. I can also support implementation, QA, or post-launch polish as needed.
05
ALIGN
I start by understanding your product, goals, audience, and current challenges. Whether you’re building from scratch or refining what’s already live, we’ll align on priorities, scope, and how I can best support.
01
ASSESS & EXPLORE
This phase may include reviewing existing designs, identifying opportunities, or mapping out key flows and product requirements. For new products, we focus on MVP definition; for existing ones, we focus on pain points and opportunities to improve.
02
DESIGN & REFINE
This is where ideas take shape. I’ll explore directions, design the core flows, and polish the details until it clicks. Clean UI, smart UX, and a clear system your team can grow with.
03
ITERATE
Design is a dialogue. We'll review, test, and refine together — making sure what we’re building is both functional and aligned with your vision.
04
HANDOFF & SUPPORT
Ship with confidence. You’ll get clean, organized design files, annotated and ready for dev. I can also support implementation, QA, or post-launch polish as needed.
05
EXPERIENCE
MY CAREER JOURNEY
2019 - 2020
LifeLearn
Web Designer
Designed over 100 responsive websites and provided branding for veterinarians & pet suppliers internationally.
2019 - 2020
LifeLearn
Web Designer
Designed over 100 responsive websites and provided branding for veterinarians & pet suppliers internationally.
2019 - 2020
LifeLearn
Web Designer
Designed over 100 responsive websites and provided branding for veterinarians & pet suppliers internationally.
2019 - 2020
LifeLearn
Web Designer
Designed over 100 responsive websites and provided branding for veterinarians & pet suppliers internationally.
2020 - 2021
PUSH
Product Designer
Owned all design efforts across three core products from 0→1, shipping features used by professional sports teams worldwide. Built and scaled design systems across web and mobile, contributing to the company’s eventual acquisition by WHOOP.
2020 - 2021
PUSH
Product Designer
Owned all design efforts across three core products from 0→1, shipping features used by professional sports teams worldwide. Built and scaled design systems across web and mobile, contributing to the company’s eventual acquisition by WHOOP.
2020 - 2021
PUSH
Product Designer
Owned all design efforts across three core products from 0→1, shipping features used by professional sports teams worldwide. Built and scaled design systems across web and mobile, contributing to the company’s eventual acquisition by WHOOP.
2020 - 2021
PUSH
UI / UX Designer
Owned all design efforts across three core products from 0→1, shipping features used by professional sports teams worldwide. Built and scaled design systems across web and mobile, contributing to the company’s eventual acquisition by WHOOP.
2021 - 2024
WHOOP
Product Designer II
Led mobile app design in North America, shipping flagship features to 1M+ users and contributing to ≈50% user growth over two years. Designed WHOOP’s 2023 Strength Trainer (featured in Fast Company), and integrated PUSH and WHOOP design systems.
2021 - 2024
WHOOP
Product Designer II
Led mobile app design in North America, shipping flagship features to 1M+ users and contributing to ≈50% user growth over two years. Designed WHOOP’s 2023 Strength Trainer (featured in Fast Company), and integrated PUSH and WHOOP design systems.
2021 - 2024
WHOOP
Product Designer II
Led mobile app design in North America, shipping flagship features to 1M+ users and contributing to ≈50% user growth over two years. Designed WHOOP’s 2023 Strength Trainer (featured in Fast Company), and integrated PUSH and WHOOP design systems.
2021 - 2024
WHOOP
Product Designer II
Led mobile app design in North America, shipping flagship features to 1M+ users and contributing to ≈50% user growth over two years. Designed WHOOP’s 2023 Strength Trainer (featured in Fast Company), and integrated PUSH and WHOOP design systems.
2024
Train AI
Senior Product Designer
Spearheaded a company-wide rebrand across Web, Mobile, and Apple Watch ahead of Series A, including the launch of a modular design system. Managed and mentored two junior designers while ensuring design quality and consistency across platforms.
2024
Train AI
Senior Product Designer
Spearheaded a company-wide rebrand across Web, Mobile, and Apple Watch ahead of Series A, including the launch of a modular design system. Managed and mentored two junior designers while ensuring design quality and consistency across platforms.
2024
Train AI
Senior Product Designer
Spearheaded a company-wide rebrand across Web, Mobile, and Apple Watch ahead of Series A, including the launch of a modular design system. Managed and mentored two junior designers while ensuring design quality and consistency across platforms.
2024
Train AI
Senior Product Designer
Spearheaded a company-wide rebrand across Web, Mobile, and Apple Watch ahead of Series A, including the launch of a modular design system. Managed and mentored two junior designers while ensuring design quality and consistency across platforms.
2024 - 2025
Baselane
Senior Product Designer
Designed and shipped numerous key features across both landlord and tenant experiences, including a proprietary LLM, a new SaaS model, flexible rent payments, tenant screening, and more to help secure $20M+ in Series B funding.
2024 - 2025
Baselane
Senior Product Designer
Designed and shipped numerous key features across both landlord and tenant experiences, including a proprietary LLM, a new SaaS model, flexible rent payments, tenant screening, and more to help secure $20M+ in Series B funding.
2024 - 2025
Baselane
Senior Product Designer
Designed and shipped numerous key features across both landlord and tenant experiences, including a proprietary LLM, a new SaaS model, flexible rent payments, tenant screening, and more to help secure $20M+ in Series B funding.
2024 - 2025
Baselane
Senior Product Designer
Designed and shipped numerous key features across both landlord and tenant experiences, including a proprietary LLM, a new SaaS model, flexible rent payments, tenant screening, and more to help secure $20M+ in Series B funding.
2024 - Present
BK Studio
Principal Designer
Collaborating with innovative startups and growth-stage companies to define, form, and refine digital experiences through holistic design audits, insight-driven research, thoughtful UI, and ongoing iteration.
2024 - Present
BK Studio
Principal Designer
Collaborating with innovative startups and growth-stage companies to define, form, and refine digital experiences through holistic design audits, insight-driven research, thoughtful UI, and ongoing iteration.
2024 - Present
BK Studio
Principal Designer
Collaborating with innovative startups and growth-stage companies to define, form, and refine digital experiences through holistic design audits, insight-driven research, thoughtful UI, and ongoing iteration.
2024 - Present
BK Studio
Principal Designer
Collaborating with innovative startups and growth-stage companies to define, form, and refine digital experiences through holistic design audits, insight-driven research, thoughtful UI, and ongoing iteration.
Clients
BRANDS I'VE WORKED WITH
Binit
HYBRD
WHOOP
Baselane
The Standard Quote
PUSH
BrainStation
Train
Binit
HYBRD
WHOOP
Baselane
The Standard Quote
PUSH
BrainStation
Train
Clients
Clients
Clients
BRANDS I'VE WORKED WITH
BRANDS I'VE WORKED WITH
BRANDS I'VE WORKED WITH
Binit
HYBRD
WHOOP
Baselane
The Standard Quote
PUSH
BrainStation
Train
Binit
HYBRD
WHOOP
Baselane
The Standard Quote
PUSH
BrainStation
Train
WHOOP
HYBRD
Baselane
Binit
BrainStation
Train
PUSH
HAVE A PROJECT
IN MIND ?