User Research

Wireframing

Rapid Prototyping

Concept Testing

Design Systems

Product Strategy

I specialize in turning complex problems into simple, beautiful, and intuitive designs.

Hi there! I’m Brendan, a product designer based out of Toronto, Canada. I began my career about 6 years ago as a graphic designer, primarily designing logos, signage, apparel, and more. Eventually, I transitioned into web design where I discovered my passion for UX/UI design.

For the last 5 years I’ve partnered with CEO’s at startups from Seed stage through to Series F, owning products from 0-1. I’ve had the opportunity to work on some truly impactful products, including leading the design at PUSH, which was acquired by fitness wearable company, WHOOP.

Most recently, I led the design of WHOOP’s Strength Trainer, which was chosen as one of Fast Company’s “3 Next Big Technologies in Wellness & Fitness for 2023”. 

I’m always on the lookout for new and exciting opportunities, so don’t hesitate to reach out! From strategic user research to high-fidelity prototypes, I’m here to bring your ideas to life.